Facebook Chatbot, in fact, is an automated chat application that can be used for social network marketing and advertising. The implementation of this bot is of great significance to the online advertising industry as it can be used to target a specific market through a list of specific interests. It can also be used to capture targeted customers through the non-targeted market.
The bot is being developed by Facebook using its owned tools for the development. The tool is mainly driven through a scripting language and cross platform support. The bot comes with a variety of features and makes it easier for the company to customize its services and marketing strategies.
The Bot allows Facebook Messenger Bot users to connect and create live streams to chat about different subjects such as schedules, news, sports, news events, movies, TV shows, and music. It is also capable of alerting the user when a new post or update on a given topic was made. It is capable of integrating with other platforms such as YouTube, Twitter, and Facebook Messenger so it can be used on any channel.
The Facebook Messenger Bot allows companies to have interactive conversations with their clients, customers, and partners. These conversations are the key to attractively designing advertisements and reaching out to clients. It can be used to promote the company and potential customers to know more about the products and services provided by the company.
Chatbot offers a better way to interact with people, as the conversations are considered as highly personal in nature. This feature allows it to reach out to a wider audience, so that the company gets immediate feedback about the product or service it provides. For instance, a travel booking service can display the most popular destinations as well as the least popular destinations in order to maximize the company's customer base.
The chatbot is also capable of talking about various products in a language which can easily get across to people who are not conversant with the company's products and services. In the case of travel, it can highlight the benefits of using the service while providing details about the points where the person should avoid going. In case the chatbot talks about the advantages of using the service, it is very difficult for someone who is not familiar with the service to argue against the claims of the bot.
Another advantage of using the Facebook Chatbot is that it helps to brand the brand. The bots can be used to highlight the offerings of the company, thus making it more efficient and affordable. It can help a business identify the gaps in the services offered by the company, thereby creating value for the company.
The Bot is also capable of conducting market research on the customers and determine the needs of the customers to get them to the company. The knowledge obtained from these researches can be used for creating the products and services that are most useful to the customers. Such products and services will be promoted through ads and promotions, thus increasing the customer base and increasing profit.
The bot is not just useful for developing and implementing ad campaigns but can also be used to keep the business in contact with their customers. Chatbots can be set up to allow people to send messages to the company at any point of time, thus getting constant updates about the progress of projects or activities. In order to take advantage of this feature, a client and company need to make it possible for the bots to be connected with each other and the websites in order to deliver regular updates to the users.
The Bot can also be used to maintain lists of the friends of users, who can be used to gather important information on the users' activities. These lists can be used for further targeting the customers of the company, through the people who are already close to the target audience. This is done through chat and prevents the employees of the company from having to deal with a larger number of customers.
While developing the chatbot, the company has the opportunity to customize the features and code of the bot in order to meet the requirement of their users. To give a better user experience, the bot can be developed to support a variety of different platforms, including Windows, Mac, Android, Blackberry, iOS, and many others. This enables the company to focus on the primary platform in order to give a better user experience and further improve their branding.