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How to Define and Measure Marketing Objectives

The essence of a great marketing plan is a clear and strategic list of marketing goals.

Marketing objectives are goals determined by the brand. They outline the intentions of the marketing team, provide clear instructions to be followed by team members, and provide information for managers to review and support.

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Marketing objectives are an integral part of marketing strategies. Without certain goals, a brand will struggle to achieve its plans because it is not clear what it wants to do. You need a clear plan for knowing what you want to do and how you plan to do it.

The first step in creating a useful marketing target list is to review the options you have for your strategy.

Although there are many goals that you can describe in your marketing plan, some of the most common examples of marketing goals include the following objectives. Look at the phase and position of your brand and choose two or three marketing goals to focus on.

Promotion of new products or services

If your future plans include new offers, your marketing goals must include promoting these new products and services.

Build a digital presence

If your brand does not have a large footprint online, your marketing plan might be to start search engine optimization (SEO) and increase your visibility in search engine rankings and on social media platforms.

Generation of leaders

If your pipeline isn't complete, you might want to focus on lead generation tactics that expand your email list and fill your customer relationship management (CRM) system with quality prospects.