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Factors To Define Digital Strategy

The following are some of the important factors driving digital solutions for the next generation – from a consulting perspective to a digital strategy.

Social data: One billion users on Facebook and half-billion on Twitter. So it cannot be denied that social networking has established itself in digital marketing.

The number of users/target groups cannot be ignored. Therefore, optimizing social media in 2013 will be a large part of the overall marketing budget.

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More social media/surveillance/hearing tools are expected to be used to help companies measure the return on investment and the business value that this initiative brings to a business.

Image Source: Google

Search: Last year we saw a lot of search engine searches. As search volume increases, we see more organic clicks from organic links than from paid links.

This means that with more searches, the volume of paid searches increases from year to year, which in turn means that more money is invested in search engine advertising. Google, Yahoo, Bing are search engines.

But, to speak, YouTube has become a very popular search engine – with more than 800 million monthly users. Online users watched online video content on average 23.3 hours per month.

According to YouTube, more than 4 billion videos are viewed on their platforms during the day. Customers need engagement videos that meet their needs. Video strategy can become a game-changer in the coming year.

Mobile: Gartner estimates that cellphones will outperform computers as the most widely used web access device in the world. Marketers need to recognize the rise and development of unsustainable cellular technology and focus on strategies for their impact.

Email: With the advent of social media, content marketing, and cellular usage, email marketing is growing faster. Email marketing will be used even more in the company.

Big Data: This is the latest digital marketing word for marketing. Extracting meaningful customer information from much of the available information is the key.